Senior Experience Designer
Finhabits- Led the end-to-end redesign of the Finhabits mobile app — design direction across core flows, visual language, and interaction patterns.
- Designed the auto-insurance purchase experience: $409K revenue, 20K+ users, 98% funnel conversion.
- Redesigned subscription funnels and navigation — weekly subscribers grew +71% (136 → 233 / week).
- Shipped a cross-platform design system anchoring regulated financial products — UX standards for clarity, accessibility, and cognitive simplicity.