By the numbers
Shaping complex, high-stakes products across fintech, e-commerce and enterprise.
Brands shipped with — from solo founder work to global enterprise teams.
Weekly subscribers after redesigned funnels and navigation shipped (136 → 233 / week).
Auto-insurance revenue from the UX I designed. 20K+ users, 98% funnel conversion.
Lead Product & Experience Designer with 8+ years shaping complex, high-stakes products in fintech, e-commerce, and enterprise. My work sits at the intersection of systems thinking, behavioral design, and inclusive UX — designing clarity where decisions matter. Distributed-first since 2017, working with US, LATAM, and EU teams across timezones.
Experience
Led the end-to-end redesign of the Finhabits mobile app — set design direction across core flows, visual language, and interaction patterns. Shipped a cross-platform design system that anchors the company's regulated financial products, setting UX standards for clarity, accessibility, and cognitive simplicity.
Led UX on high-complexity flows — enterprise tables, filtering systems, multi-level navigation. Contributed to design-system foundations and AI-driven initiatives. Unified fragmented products across global stakeholders and timezones.
Designed software for financial-service companies. Ran design-thinking workshops, mapped journeys, built flows, wireframes, and prototypes.
Built a full e-commerce integration platform from the ground up, shaping the product around the available technology.
Founded a skincare brand. Owned creative direction, UX, content, and operations end-to-end.
E-commerce projects for major global brands. Focused on mobile shopping and direct collaboration with international clients from concept to launch.