The brief
I joined Finhabits at a moment of real growth. The product was expanding fast, but the design foundation was not there yet. Different freelancers had touched the app over time, and consistency across platforms was weak. Finhabits helps Latino communities in the US invest, save, and build wealth. The opportunity was big, but the product needed structure.
My role was not to redesign a few screens. It was to create the foundation the company could actually build on: a design system from scratch, a more coherent product across iOS, Android, and web, and a language that worked in both English and Spanish. That meant owning the system and the product at the same time.
Finhabits App 2.0 unified design language, bilingual, MD3, built to scale.
The first thing I built was the system.
The product was moving too fast to keep solving the same design problems over and over. We needed a structure that could support current work and future launches without losing consistency. In less than a month, we used material design 3 to create the first version of the design system: color roles, tokens, components, and patterns that could scale across platforms and languages.
Every part of it had to do a job. It had to be flexible enough for new verticals, clear enough for users, and solid enough for the team to keep building with it. It was about making the product easier to grow.
Secondary — Energy
#FFF04B
Tertiary — Clarity
#4DCFB5
10 core stops from the MD3 color role system — the same ramp driving every surface in the Finhabits app.
What the product became
With the best team the product evolved. Insurance generated $409k in revenue. ITIN onboarding improved document submission from 52% to 71%. Premium users crossed 8% for the first time. Weekly subscribers jumped 71% in a single month.
Finhabits has a foundation now. A system they can keep using. A product that can keep growing. An even it has evolved, some services are offered to other businesses and the system can adapt to those changes too.
Insurance · Investments · Sending money · Financial wealth · 4 products
Car, home, renters & motorcycle
The insurance UX I designed generated $409k in total revenue with 20,000+ users selecting a carrier. Auto make/model funnel hit 98% conversion. LTV/CAC holding at 1.87.
$409k revenue · 200k+ users
Onboarding · ITIN users
Document upload redesign
Moving document submission into the first onboarding session was one of the clearest UX wins Docs submitted: 52%→71%. Account complete: 49%→54%. Non-submission dropped 33%→19.6%.
52→71% docs submitted
Auth & Security
Passkeys across every platform
After the biometric reminder design shipped, biometric login recovered to 74% vs 26% password.
74% biometric login rate
Wealth · IRA
Deposit screen & IRA maximization
"You'll max out your IRA campaign" drove $46,856 in additional deposits in its first weeks — and a $240,000 rollover arrived shortly after.
$46,856 deposits, first weeks
A year of real wins
The first thing I built was the system.
Early 2024
Design system v1 — from zero
Token architecture, color roles, bilingual component library, and Figma automation across 290+ text nodes. The MD3-based foundation every subsequent vertical was built on.
1system, built from scratch
290+nodes automated EN↔ES
Mid–Late 2024
ITIN onboarding — document upload redesign
Redesigned when and how ITIN users submit identity documents — moving it into the first session rather than as a deferred step.
52→71%docs submitted
49→54%account complete
33→19.6%non-submission ↓
Late 2024
Auto insurance — launched & generating revenue
The structural design reference for all subsequent insurance products
$409ktotal revenue
20k+carrier selections
1.87LTV/CAC
Late 2024
Passkeys + biometric reminder
290+ Spanish-localized passkey nodes across all platforms, plus a biometric reminder screen to nudge users from password to biometric login. After shipping, biometric usage surpassed the 3-month average.
290+nodes localized
74%biometric rate ↑
2025
IRA deposit screen — "You'll max out your IRA."
A two-color segmented ring showing existing vs planned contributions completing to 100%. The campaign tied to this design drove $46,856 in additional deposits in its first weeks — and a $240,000 rollover arrived at the office shortly after.
$46,856additional IRA deposits
$240krollover received
Feb 2025
Premium users cross 8% — a product-history first
As onboarding improvements and funnel optimizations compounded, premium users crossed 8% of total users for the first time."
8%+premium users — historic milestone
Jan 2026
Growth surge — weekly subscribers +71%
With redesigned funnels and navigation in place, the product hit a major inflection: weekly new subscribers jumped 71% (136→233) and weekly auto users grew 54% (913→1,408). iOS installs hit 1,261/week, Android 1,002/week.
+71%weekly subscribers
+54%weekly auto users
1,261iOS installs/week
Website use of the design system
Before — inconsistent components, no shared token system, fragmented across platforms.
