Google · go/marketing · 2023
Restructured for clarity
The brief
go/marketing was Google’s marketing knowledge hub. It held educational content, team updates, and a live newsfeed — all in one place. But it didn’t work.
Information was fragmented. There were no meaningful hubs. Search was unreliable. You couldn’t tell what was new, what was relevant, or where to start.
Beyond was brought in to rethink the experience. I joined during the concept phase, helping define the solution direction. Once the structure was clear, my focus shifted to the foundation: the design system that would support the rebuild.
The go/marketing homepage — Marketing Times newsletter, showcase highlights, org news, and quick-access tools, all in one scroll while maintaining the design system.
One platform, two jobs to do
In early workshops, the core problem became clear: people weren’t failing to read. They were failing to find.The solution wasn’t to add more content. It was to create hierarchy, meaningful hubs, and clearer pathways between updates, evergreen resources, and live communication.
I worked closely with stakeholders to shape that direction — aligning product, content, and engineering. around a clearer structure.
The center feed filtered to Recent Launches — post cards with imagery, tags, share and save actions, and a link to featured work in The Library.
Building the system that scaled it
A platform this complex couldn’t rely on page-by-page design. I focused on building the system: components, layout patterns, interaction rules, and documentation that made the experience coherent across the entire hub. The goal wasn’t visual consistency.
Every module had to support three things:
– discoverability
– context
– scale
Navigation architecture — structured sections for the knowledge hub, with the feed as homepage anchor.
Feed card components — category, timestamp, headline, image, and action row designed for scanability.
"go/marketing Design — a knowledge hub, inspirational showcase, and ways of working platform for Google's global marketing organization."
Beyond Studio · go/marketing Design